Marketing Intelligence
Marketing Intelligence Made Easy: Website Analytics
Businesses in the consumer experience and the retail industries often face the challenge predicting what their customers prefer and what they are willing to pay. Nearly all established businesses run a part of their marketing efforts through their official websites. However, does your company have a strategy over the performance measurement of your website and its contribution to your entire marketing effort as a whole?
In this article, we have an overview of how market leading companies measure the performance of their website and increase the ROI of their marketing campaigns, by using website analytics technology.
What is website analytics?
The most profound jobs that a website analytics application deliver include website ranking, website trend, and visualization of site visitors.
The website ranking function lets you see how your company’s website performs in comparison to selected peer groups. Website trend displays the key performance metrics of your website that were tracked over time, for example, website traffic in terms of number of visitors. Lastly, a website analytics tool kit often comes with visual graphics that help you analyze your site visitors, such as their region, their time spent on each page, and even their employer, and much more.
Why do users use website analytics?
Decision making on marketing spending is not a guessing game. Business owners use the website analytics tools to visualize how their official website performs. It is necessary for the website operators to have quantitative performance indicators to help them calculate the ROI of their website.
On one hand, the web analytics visualization tool illustrates how your business website is performing right now. On the other hand, the tools help you decide on how to improve your website and ultimately improve your marketing effort and its ROI.
There is a large selection of website analytics SaaS products on the market. Many of website analytics product features are offered to users for free. SaaS product vendors often profit from advanced features included only within their premium product package, while give out entry level website analytics product features for free. If you are new to SaaS analytics products, would like to test out how a website analytics tool might benefit your business, you may start off with one of the free tools. All of the features mentioned above in this article are typically free from most of the product vendors.
Which product is best for you? How to use it?
Marketing intelligence software package offerings don’t stop at website analytics. Contact us and follow us to receive additional resources on everything on Software-as-a-Service (SaaS) that transforms your business with higher productivity and profitability.
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